Coupon code Royroger s

Denim is our soul and production blue jeans it's our story. Since Francesco Bacci and his wife Giuliana packaged their first Roy Roger's in 1952 using American denim, we have been the first in Italy. And we were also the first to produce a collection of jeans dedicated to women, an almost subversive idea for the 50s when blue jeans were considered only work trousers.

Our aptitude for change and attention to the world around us are still present today in the spirit of Sevenbell, which from a small family factory has become a company present all over the world.

Today Roy Roger's are the result of a constant search for the highest quality materials from the United States, Europe and Japan, and from the continuous experimentation of innovative washings, craftsmanship and cutting-edge technologies. But above all, from the ability to rework historical models to conceive new ways of wearing and experiencing blue jeans.

A garment that was historically born as a work dress, but which over the years has become a cult and a style icon. Today blue jeans also become the interpreter of the personality of the wearer.

Our Italian craftsmanship and international attitude are there story by Roy Roger's. Details make the difference and a true Roy Roger's can be recognized by the black triangle signature on the back pocket and by the zips on the back pockets, an idea patented by the brand to protect personal belongings while working. As well as the "pocket money" on the front, designed to always have change at hand.

The quality of the raw material and the craftsmanship is what makes each Roy Roger's garment unique and unrepeatable, like the wearer.

We believe that the quality of a product also depends on the way it is made and for this reason we are constantly committed to reducing our environmental impact and enriching the collections of models made with organic or recycled cottons. We have chosen to use eco-sustainable and recyclable packaging and have adapted our production site in compliance with the highest energy saving standards.

We are convinced that every little choice is crucial to building a better world and having a better future depends on what we choose to do today.