Zalando and Zalando Privé are two e-commerce platforms focused on selling fashion products, but with different business models and offers.
Zalando is a far-reaching online store offering a consistent and wide selection of clothing, shoes and accessories for women, men and children. Customers can explore an assortment of items from hundreds of brands, from well-known brands to emerging designers, with new products added regularly.
Zalando Privé, on the other hand, is an extension of Zalando that functions as an online shopping club offering exclusive private sales to its members. These sales are available for a limited time and offer significant discounts on products from designers and premium brands. To access Zalando Privé offers you need to register, which gives the customer access to these temporary promotions with limited stock.
So, while Zalando offers a larger, permanent selection, Zalando Privé has a flash sales model that can attract customers looking for exclusive, temporary offers on high-end items.
