The Booking.com algorithm is a sophisticated AI and machine learning platform that manages hotel and other accommodation reservations. It uses a series of parameters to optimize search results based on user preferences, room availability, prices, geographic location, user reviews and other factors.
When a user searches, the algorithm evaluates these variables and provides a personalized list of options. It also uses the user's past behavior and aggregated data to predict which properties might be most attractive. The system also takes into account conversion, or how often a view turns into an actual booking, to adjust and present the most competitive offers.
Algorithms can also be influenced by hoteliers' business strategies, such as cost per click or commissions paid to the platform to gain greater visibility. Furthermore, it is important to note that accommodation facilities can influence their visibility and ranking through various factors such as price, offering exclusive services, quality and quantity of reviews.